Resume

Kathy MacKenzie
New Braunfels, TX | 📞 (858) 729-8765 | ✉️ mackenziekathyk@gmail.com | linkedin.com/in/kathly-k-mackenzie
Summary
Motivating others to take action by engaging them through stories in marketing communications comes naturally to this multiple award-winning writer who was chosen as one of the “50 Great Writers You Should Be Reading" [December 2016].

Awards
50 Great Writers You Should Be Reading
Beverly Hills International Book Award
Readers' Favorite Book Award
National Indie Excellence Award Winner
Multiple 5-Star Amazon ratings
Photography Recognition 
8 Platinum Disc Music Awards (2022-2024)
6 Gold Disc Music Awards (2022-2024) 

4 Music Video Awards (2022-2024)

World Songwriting Award - Best Traditional Country Song (2024)

Marketing Communication Products
Advertisements
Blogs
Booklets
Brochures
Email Marketing Campaigns
Facebook Pages
Flyers
Magazine/Newspaper Articles
Newsletters
News Releases 
PowerPoints
Social Media Pages
Social Media Posts
Videos
Websites

Skills
Advertising 
Account Management 
Blogging
Book Cover Design
Book Interior Design
Consultative-Style Sales
Creative Writing 
Digital Photography 
Editing 
Graphic Design 
Marketing Strategy 
Project Management 
Proofreading 
Publishing (Paperback & e-book)
Real Estate Transactions 
SEO Copywriting
Social Media Marketing 
Technical Writing
Video Editing
Web Content Writing
Website Designer (Front-end)

Software
Adobe Photoshop
Audacity (Audio) 
CRM Management Software
Facebook
Google Blogger
Google Docs 
Google Forms
Infusion
MailChimp
Microsoft Excel 
Microsoft Money 
Microsoft Office 
Microsoft Outlook 
Microsoft PowerPoint
Microsoft Word
SalesForce
Sitebuilder
Web Designer
Windows Movie Maker
WordPerfect 
Wordpress

“People” Skills
Communication Skills
Customer Service
Leadership
Management
Public Relations
Training

Education
Central Michigan University, Mt. Pleasant, MI
   Bachelor's Degree: Business Major / Theatre Minor
Institute of Children's Literature, Redding Ridge, CT
   Diploma: Two-year writing program
Austin Community College, Austin, TX
   Supplemental Courses: Broadcast Journalism
Texas Association of REALTORS, Austin, TX
    Diploma: "Train the Trainer"

Memberships/Organizations/Volunteer
Rancho Santa Fe Art Guild Publicity Manager
Chairman of Website & Social Media Subcommittee - Valley Center Planning Group
Elected to Seat #15 - Valley Center Planning Group (4-year term)
Valley Center Planning Group - Secretary
Past HOA Board Member
HideAway Lake Community Newsletter Publisher
Delta Zeta
National Association of REALTORS
National Association of Professional Women

Relevant Experience

 Freelance Writer: Self-Employed
2013-Present
Write articles and photography to publications, publicist service to authors, and marketing communication products to business owners. Services include SEO copywriting, editing, proofreading, web design, logo design, photography, book editing/publishing, and video creation. Recipient of multiple writing awards.

Color Analyst & Wardrobe Consultant: Your Best Colors
2025-Present
Created branding, marketing and website to support community engagements strategies for color consulting business. Provide one-on-one consultations to help clients build personal confidence through color-based wardrobe planning resulting in multiple 5-star reviews.
Singer/Songwriter & Digital Marketing Specialist: Self-Employed
2020-2025
Recipient of 22 awards for music, songwriting and music videos that cultivated a growing fan base. Managed all branding, social media, ad campaigns and website content; also as a way to give back, launched a training program for other musicians to help them learn to market their music. 
New Manufactured Home Sales Consultant: Factory Expo
2020-2021
Created and delivered short training workshops to sales team to improve customer communication and confidence resulting in a cohesive a sales team and increased sales.
Sold 13 homes in one month (333% over industry average).  

Business Development Rep: Virtuance Real Estate Photography
2017-2018
Created and presented 1-hour training courses to real estate agents about the use of photography in their business. Presentations generated leads for potential business resulting in an increased monthly client acquisition from 80 to 200+ monthly.

Coaching Director: Keller Williams
2017
Selected and trained coaches to coach agents to increase sales productivity as well as created educational calendar, assigned instructors and personally delivered training classes to agents to increase their confidence and increase their sales.
Writer/Group Coaching Director: Keller Williams Realty International
2014-2016
Write, edit, design, publish, and distribute international monthly e-newsletter for and about productivity coaches around the world. Also provide web content and ad copy designed to increase enrollment resulting. This resulted in 130.769% increased enrollment in the group coaching programs within 15 months.
Advertising Account Executive: PennySaver
2011-2012
Sell ad space and work with clients to design ads and websites incorporating SEO and SEM to grow their customer base utilizing my photography, writing, editing, designing, presentation, and sales skills.
Realtor®, Broker/Owner: MacKenzie Realty
2000-2016
Disclosure: Started as agent at Winkler & Co. in 2000, opened up own brokerage in 2008 (Part-time since 2009).
In addition to helping people buy, sell, and lease residential properties; wrote and published several real estate books, developed and taught classes, created marketing brochures using my writing and photography skills, developed websites, and created marketing videos. One of my real estate books hit number 1 on Amazon! Another of my books was featured in the national magazine, REALTOR.